Some Common Shopify SEO Issues That You Must Know About
Do you own a Shopify store? Do you perform everything related to your store by yourself?
Shopify is one of the most popular and successful eCommerce platforms available, and it’s no wonder why! Its powerful and user-friendly features and seamless processing make it perfect for any e-commerce shop.
On the other hand, organically generated search traffic is one of the most critical factors for the success of an online store. Business owners can only rely on something other than paid advertising for traffic generation. With SEO, you can bring relevant traffic to your web store without spending a penny.
However, SEO can confuse some people, mainly when they use Shopify to build their websites. If you have any website design experience, you probably know about Shopify SEO issues. But you can eliminate most of the problems posed regarding SEO for Shopify. Here you will learn about five such issues and their solutions.
Common Shopify SEO Challenges And Their Solutions
Issue 1 No mobile eCommerce
Mobile commerce is on the rise, and Google is starting to adopt a mobile-first indexing policy. This means that mobile SEO needs to be given serious attention. A recent study has shown that over half of Google users access the site using their phones and that ecommerce is thriving on mobile devices. Therefore, your website must be optimized for mobile devices.
Solution: Creating a mobile commerce wing will help you keep your customers informed and engaged, increasing the rate of conversion. With services like BuildFire available, your SEO strategies will be well protected.
Issue 2 Content Not Fully Optimized
Your website’s content is not well-optimized for SEO, which means that it may not be easily found and read by search engines. This can make it difficult for your customers to find what they are looking for and can lead to your website staying in the same position on search engine results pages (SERPs). Customers prefer websites that have well-optimized content that meets their needs.
Solution: SEO is important for your website so that Google can easily find it. The more keywords you include in your content, the better. Use H1 and H2 titles to draw people’s attention to important parts of your page, and make sure your content is valuable and up-to-date. You can also add helpful images, screenshots, and reviews to make your store more interesting and useful to visitors.
Issue 3 Long Meta Tags And Description
Long meta tags and description: Meta tags are important for SEO, so make sure your descriptions and titles are clear and concise. The title on your Shopify store is limited to 70 characters, but the description can be up to 320 characters. If you want your description to be visible, it needs to be informative and motivating, but it’s also important to be concise. An overly long description can decrease the store’s click-through rate (CTR), so be careful.
Solution: To make your purchase easier, try to write a short, easy-to-read description about the product that will help you understand why it’s worth buying.
Issue 4 Setting Image ALT Tags
Setting image ALT tags is important for SEO, as they can help attract attention from search engines. When a picture doesn’t load properly, browsers can display the picture’s ALT text. This is especially useful for people with screen readers, as they can see the text while the picture is loading.
Solution: To make your images more accessible, you should ensure that you write descriptive ALT texts. This will help readers better understand what they are looking at, making the experience more pleasant for all.
If you want your website to rank highly in search engine results pages (SERPs), it needs to load quickly. Slower websites tend to rank lower in search engine results because they frustrate users, ultimately hurting SEO.
Solution: One way to speed up a website is to check the images and installed apps. It would be helpful if you tried to optimize the illustrations without compromising the quality. Remove any inefficient code and use a different theme.
Now that you know how SEO on Shopify can affect your overall e-commerce store, it’s time to fix those issues and errors. Finally, we hope that the information in this guide will help improve your SEO.