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Category: Social Media Marketing

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Social Media Marketing

Social Media Metrics That Are Important and How to Track Them

Social Media Metrics That Are Important and How to Track Them

If you’re posting on social media then you probably want to know if it’s working. Are people seeing your content? Are they interested? Is it helping your business?

But the problem is that social media marketing companies in India give you tons of numbers to look at and most of them aren’t actually important. So, it’s very easy to waste your time tracking the wrong things.

And the metric that you are tracking now might be completely different from what is important for your business. But in this guide we’ll show you which metrics you should watch and why they are important.

Why Tracking the Right Metrics Is Important For You

Before getting into specific metrics you should know why tracking them is important. And that is because without proper measurements:

  • It’s not possible for you to know what content of yours work.
  • You can’t improve your performance.
  • You may waste your budget on ineffective campaigns.
  • Vanity numbers become your priority instead of your business outcomes.

Successful brands and professional social media marketing companies in India prioritize performance-driven metrics over surface-level numbers.

1. Engagement Rate: Measuring Real Interest

Engagement rate is one of the most important metrics in social media marketing. It includes:

  • Likes
  • Comments
  • Shares
  • Saves
  • Clicks

But instead of looking at total engagement you should measure it relative to reach or followers.

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Why Is It Important

High engagement shows that people are interested in your content. And it shows that people find your posts valuable enough to interact with them. Plus, social media algorithms can also reward your engaging content by increasing its visibility.

How to Track It

Most platforms provide engagement data inside their analytics dashboards. So, you can calculate engagement rate using:

(Total Engagement ÷ Total Reach) × 100

And if your rate of engagement is poor then it could mean:

  • Weak content strategy
  • Poor targeting
  • Lack of audience understanding

That’s why improving engagement should always be your priority.

2. Understanding Visibility Through Reach and Impressions

Reach shows the total number of unique viewers of your post. And impressions indicate how many times your content was displayed.

Why Are They Important

No matter how good your content is but it won’t work if people don’t see it. That’s where reach helps measure brand exposure while impressions show how frequently your content appears. 

Plus for awareness campaigns your reach becomes especially important. And if you’re aiming to expand your market presence then you should monitor this closely.

How to Track It

All major platforms like Instagram, Facebook, LinkedIn and Twitter provide reach and impression data in their insights section. And third-party tools can also help consolidate multi-platform performance data.

3. Tracking Interest in Action by Click-Through Rate (CTR)

CTR measures how many users clicked on your link compared to how many saw your post.

Why Is It Important

This metric shows how compelling your content is. Because if users are clicking your links, it means:

  • Your headline is strong.
  • The call to action you used is effective.
  • Your content sparks curiosity.

But a low CTR suggests your messaging may need improvement.

How to Track It

Platforms provide built-in CTR metrics for ads. But for organic posts you can use:

  • Google Analytics
  • UTM parameters
  • Website traffic reports

Because CTR bridges the gap between your engagement and your conversions.

4. The Metric That Impacts Revenue is Conversion Rate

Conversion rate tells you how many users completed a desired action after clicking your content. And this action could be:

  • Making a purchase
  • Filling out a contact form
  • Signing up for a newsletter
  • Downloading a resource

Why Is It Important

Engagement is good but conversions grow your business. And if your social media efforts are not leading to conversions then your strategy needs adjustment. Because if you prioritise conversion tracking then you’ll often see measurable ROI from your campaigns.

How to Track It

  • Set goals in Google Analytics
  • Install tracking pixels (like Meta Pixel).
  • Monitor landing page performance

Many experienced social media marketing companies in India focus heavily on conversion optimization because it directly affects your business growth.

5. Audience Growth Rate

Follower count alone doesn’t define your success. Instead you should track how quickly your audience grows over time.

Why Is It Important

Consistent growth indicates:

However, the quality of your followers is more important than the numbers. Because a small and active audience is worth more than a big and passive one.

How to Track It

Compare your follower numbers monthly and calculate the percentage increase. Also, monitor patterns to see which campaigns contributed to growth.

6. Customer Response Rate and Time

Social media is no longer just a promotional platform. Because it’s also a customer service channel.

Why Is It Important

Fast responses improve trust and brand credibility. That’s why customers expect quick replies to questions, complaints or inquiries. Because delayed responses can damage your brand perception.

How to Track It

Most platforms show:

  • Average response time
  • Response rate percentage

And improving this metric enhances your overall customer experience.

7. Cost Per Result (For Paid Campaigns)

If you run ads then tracking cost per result is essential. And this could be:

  • Cost per click
  • Cost per lead
  • Cost per conversion

Why Is It Important

Lower cost per result means better campaign efficiency. And this can help you get the most out of your advertising investment. Because tracking cost metrics ensures your advertising budget is being used wisely.contect us

Vanity Metrics vs. Valuable Metrics

Vanity metrics include:

  • Total likes
  • Follower count
  • Video views
  • Impressions without engagement

These numbers may look impressive but don’t always lead to your business outcomes.

Valuable metrics focus on:

  • Engagement rate
  • CTR
  • Conversions
  • Customer retention
  • Revenue impact

The difference between average brands and high-performing brands lies in what they measure.

Final Thoughts

Social media success isn’t about tracking your every metric. But it’s about focusing on the ones that drive real business growth for you. Because engagement, reach, CTR, conversions and response time are the numbers that are truly important. And when you track metrics strategically with the help of social media marketing companies in India then your social media becomes a growth engine for your business. 

Are you finding it hard to track metrics? With expert guidance from Gigsoft Pro your brand can turn data into measurable and sustainable results. Contact us today!

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Social Media Marketing

5 Ways Social Media Can Boost Your Brand Image in India

Do you want to turn clicks into real-time visitors, conversions, and ultimately sales? Are you tired of leveraging large amounts of money but not getting the same ROI?

It’s time you make the right use of the digital platforms that are available and know how you can implement the best marketing practices to generate more profits.

No matter, if you are using a social media platform like Instagram, YouTube, or X or e-commerce platforms like Amazon, Magento, or WordPress, working with the right and trusted social media optimization agency in India, can help drive traffic to your products and website.

Therefore, if you want to embrace the power of SMO and promote your products or services to your audience, keep reading this blog post. You never know which tip can work wonders for you.

Ways you can use Social Media Optimization (SMO) to earn more profits

For businesses looking to take their social media game to the next level, partnering with a reputable agency in India can be a strategic move. These agencies have the expertise to craft a variety of strategies that you can use to enhance your brand image, such as:

1. Establish a unique brand identity:

Having a consistent brand identity is essential for a business’s social media success. You can do this by defining the brand’s mission, values, and target audience. After that, you must also create a unique brand voice and visual identity that appeals to the target audience. Consistency should be maintained across all social media platforms in terms of logo, colours, fonts, and messaging. The key is always to keep the brand’s messaging focused on the target audience.

2. Analyze your competitors:

You must learn from your competitors and see what they are doing and posting to gain valuable insights before creating your content. Use social listening to find new business prospects and learn how the public views your rivals on various social media channels. Therefore, investigating your competitors in-depth can increase the effectiveness of your marketing activities.

3. Choose the right social media platforms:

Not all platforms are the same, and each has its unique features, demographics, and content formats. Understanding these differences is key to successfully branding on social media. For instance, LinkedIn is best for professionals and B2B marketing, while Instagram is great for lifestyle and fashion brands. To succeed in branding, you need to research and understand the demographics of each platform and choose the ones that align with your target audience and objectives.

4. Create valuable and engaging content:

Your key audience must like what you are posting. Therefore, to establish a strong business identity, it is important to create compelling and useful content that addresses the needs and interests of the audience. You must focus on sharing informative, entertaining, and promotional content on social media to keep your audience engaged and showcase your brand’s expertise. You can even use visually appealing graphics and maintain your brand’s unique voice and identity in all your content. The ultimate objective is to effectively tell stories on social media that will help build a loyal following and customer base for your brand.

5. Make an effective use of content marketing:

Audiences love to read informational content. So, you must share informative, entertaining, and promotional content on social media to keep your audience engaged and showcase your brand’s expertise. You must use visually appealing graphics and maintain your brand’s unique voice and identity in all your content. The ultimate objective is to effectively tell stories on social media that will help build a loyal following and customer base for your brand.

Remember, social media is perfect for creating brand awareness and fostering a sense of community. However, suppose you are in the business of selling products and are looking to tap into the vast online market in India. In that case, it may be beneficial to look into utilizing Amazon advertising services in India. This can enhance your social media strategies by directing relevant traffic towards your product listings. Collaborating with an experienced and knowledgeable company like Gigsoft Pro can provide you with more information regarding the same.

Conclusion

Ready to take your brand to the next level? It’s time you hire a leading social media optimization agency like Gigsoft Pro. We have experts who understand the intricacies that occur when you are working on the tools behind the scenes of getting more sales and leads.
Therefore, we can help you reach a wider audience that too within your budget. Visit Gigsoft Pro today to learn more details.

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Social Media Marketing Web Designing and Development

Will Traffic From Search Engines Fall 25% by 2026?

A website is the business’s first impression online. So, if you want to increase your business’s brand awareness online, you should improve your website. However, making web pages that help enhance user experience is not that easy.
The reason why making a website optimized is tough is that you need to focus on several things. You need to ensure that the site’s appearance is visually striking. On top of that, you need to check that your site responsiveness is up to the mark. Doing all these tasks might be difficult while you are already handling other business operations. So, to make your website’s performance on top, the key is choosing website development services.
Let us see how the experts improve your website’s performance with their web development skills.

7 Ways Web Development Services Optimize Your Website’s Performance

Implement SEO strategies

Optimizing a website according to the requirements of search engines can help you achieve a higher rank on search engines. So, the experts ensure that your website ranks higher on the result list by making it well-structured. They do this by implementing the best content management system practices, which help in restructuring the site. Thus, SEO-friendly site will help the crawlers sent by search engines rank your site better. A higher rank means your site will be more visible to the users.

Provide a unique touch to the website

On the internet, you can find many templates for building a website. However, most templates are common, plus the design may fail to deliver your business’s vision. But with web development services, your website will stand out from everyone else. The professionals customize your website by analyzing your requirements and by putting their creativity at maximum while working on your website. However, while being creative, they do keep in mind that the industry standards are maintained while developing the website.

Mobile responsiveness

The number of mobile users on search engines is increasing day by day. As more audiences are opting for mobile to do their searches, you need to update your website accordingly. The experts can help you with this task. They integrate layouts in your websites that succeed in making it mobile responsive.

Securing the website

Nowadays, keeping websites safe from any threats is a major concern for any business. Cyber-attacks can drastically affect a website’s performance. But you don’t need to worry about securing your website if you choose website development services. The specialists scan for malicious activity on your website and remove any threats. Also, they implement safety protocols that help combat the latest safety issues.

Efficient codes

The experts work on writing codes that are simple but help the website to perform at its best. The main focus of professionals is to build codes that either solve an issue or improve the functioning of a website.

Improving speed of the website

A user will leave your website immediately if it doesn’t load fast. Web developers understand the importance of fast website performance, so they work on eliminating the functions that slow down the website. Also, they ensure that your website’s speed doesn’t slow down in case of a high number of visitors.

Ongoing maintenance

Building a website is not enough to build brand awareness and keep loyal customers. You must ensure that your site consistently performs excellently to drive more traffic. This seems like a lot of effort, right? However, you don’t have to constantly keep your business’s website up to the mark when you can rely on web development services. The professionals provide ongoing maintenance and support to your website. Also, their passion for learning new trends and tools makes websites user-friendly and proves to be beneficial for making your online presence grow.

Conclusion

All these practices implemented by web developers can help you convert visitors into sales. So, with web development services, you can expect better revenues in the future. GigSoft Pro is a website development company in Chandigarh. We aim to make your website get ahead of the competition and attract a large audience. So contact us now to create an optimized website that makes your business a hit online.

Categories
Social Media Marketing

From Likes to Leads: How Social Media Marketing Can Boost Your Business

There is no denying that the world today is owned by social media. With a billion social media users worldwide, it has become an integral place to promote your business with just a few clicks.
If you are also searching for leads for your business, we are sure you’ll gather new information in this blog post.
Any business that wants to succeed and generate new leads should know the basics of how social media works to optimize their strategy similarly.
You can use social media to boost sales, attract website traffic, and create leads with the right plans and techniques. This is because your online visitors rely completely on your strategies, whether they visit your website, add a product to their cart, or become recurring customers.
So, having the right strategy can either make or break your online business.
Let’s dive deep into this blog post and learn some of the proven ways you can market your business online and be a reputable and user-friendly brand.

What is social media marketing?

Social media marketing is an easy way to connect with users worldwide using social media platforms like Facebook, Instagram, Pinterest, Reddit, YouTube, etc. Since billions of users, irrespective of their age, gender, or location, use these platforms, it is the best way to market your products or services with just a few clicks.
This digital form of marketing does not require as much money as it does in many forms of traditional marketing, except you have to incur costs on ads to attract a specific type of audience you think would turn into your prospective customer out of billions.
Using these powerful social media platforms to place your ads or to create engaging content can help you reach your business goals and drive traffic to your website.
Through social media marketing, you can connect with customers as well as market your products or services at the same time.
Let’s learn what it offers to businesses and how they can use it to meet their objectives.

Why should businesses leverage the power of social media?

Today, any business that wants to succeed and generate leads must use social media marketing. Many savvy businesses are already taking advantage of this free form of marketing, yet many small businesses are still lagging.

With the right strategy and plan, you can maintain a strong bond with your customers online.

Here is what social media can do for you:

  1. Boost awareness: Customers’ likes and shareability may allow your brand to reach more users and become visible on social media. When this happens, the right customers interested in buying the same that you sell will discover about your brand and gain insightful information about what other customers are buying. In this way, social media will help boost your brand’s awareness.
  2. Stronger relationships: Likes on any post or video give businesses an insight into what the audience approves of and wants to convey. This gives them a deeper understanding of the users in the form of valuable feedback that comes through likes. Additionally, social media likes can foster community and promote conversation amongst users.
  3. Generate traffic: When someone shows interest in your page or posts, they are more likely to visit your website out of curiosity about what you can offer to them. This automatically increases the traffic to your website. However, a user will only leave what they are doing and turn to your website if the content you posted is valuable, informative, and entertaining. Only then will these potential users be more likely to purchase your offerings.
  4. Attract leads and customers: These social media platforms offer powerful tools to generate leads, drive conversions, and encourage meaningful customer interactions. You can use these features on Instagram and Facebook shops to connect with potential customers easily and build strong relationships with them. These include direct messaging, call-to-action buttons, and appointment booking facilities.
  5. Increased sales: Social media marketing can help increase brand awareness, connect with customers, drive website traffic, and ultimately lead to more sales. Social media networks are a valuable platform for promoting products/services and transforming potential customers into loyal ones.

Note: There are many other benefits of using social media marketing. Contact our experts if you want to know about anything specific.
Now, let’s move on to another section for which many of you have clicked this blog post. We assure you that using these strategies correctly can do wonders for your business.

Measure and Report on Conversions

Monitoring ranking conversions involves observing the actions users take after clicking on a business’s listing in local search results. These actions may include visiting the business’s website, making a purchase, or requesting more information. There are various tools and techniques available for businesses to effectively track ranking conversions:

Utilising Google Analytics: Google Analytics is an excellent platform for tracking website traffic and conversions. It provides valuable insights into user behaviour and engagement. To ensure accurate data tracking in Google Analytics (GA4), businesses should configure their settings in the backend. This includes adjusting factors like data retention, session timeout, and cross-platform tracking to maximise accuracy. Employing a GA4 expert for this task can be immensely beneficial, as they can navigate the nuances of the platform and set it up effectively for local traffic. Collaborating with an experienced professional can save businesses from potential complications in the future.

Thoroughly Reviewing Lead Sources: Once confident in the recorded data, it’s essential to review all sources of leads on the website. This involves ensuring that every avenue through which leads are generated is properly tracked. Examples of lead sources may include contact forms, phone calls, newsletter sign-ups, and chat interactions. By meticulously reviewing lead sources, businesses can ensure comprehensive tracking of ranking conversions and optimise their strategies accordingly.

Track Calls

Implementing call tracking can greatly benefit your business by providing valuable insights that enable better-informed marketing decisions. Here are some ways call tracking can positively impact your company:

Improve Marketing Spend: Instead of relying on assumptions, call tracking provides precise data on the number and types of calls generated by specific advertisements. This ensures that you allocate your marketing budget wisely to the most effective ads, distinguishing between genuine leads and irrelevant inquiries.

Evaluate Leads: Call tracking goes beyond simply measuring call volume; it accurately identifies real leads generated by different ads. By understanding which advertisements attract the right customers for your business, you can assess true marketing performance and adjust your strategies accordingly.

Incorporating call tracking into your business strategy not only provides valuable insights into your marketing efforts but also empowers you to optimize your resources and improve customer engagement.

Summary: Measuring and reporting the performance of local SEO efforts is vital for refining your strategy. Start your reporting early to enjoy the benefits. If you’re unsure where to begin, don’t worry. Contact our SEO experts in Chandigarh at Gigsoft Pro for assistance and answers to your queries.