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- February 22, 2024
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Will Traffic From Search Engines Fall 25% by 2026?
If you are someone constantly looking for the latest SEO trends, then you should know about Gartner’s latest prediction. The technological and consulting firm has predicted that traffic from search engines will fall by 25% by 2026.
But what would be the reason for such a vast decline?
The rise of generative AI is becoming a threat to businesses that generate revenue from SEO traffic. But how will the leading artificial technology affect search engines like Google?
To know the answer to this, we need to delve deeper into expected user search behaviour. So, let’s start.
The Expected Shift From Search Engines To Generative AI
The AI-driven answer engines like Google’s Search Experience and other platforms may steal the traffic that would have otherwise gone to your website. The generative AI can answer multiple questions without users having to jump into another website. This means that both organic and inorganic ways to do searches would be heavily affected. The prediction by Gartner, therefore, depicts that search engines will lose their traffic to AI chatbots and virtual agents.
Is The Threat of Losing Traffic To AI Real?
The consultation’s predictions are well-informed, but still, we need to consider that they are, at the end of the day, just a guess. We can say that Garnet’s predictions may not be 100% reliable due to their previous prediction, which they eventually backed off from a bit. Their prediction about 2025 said that 50% of users would limit their social media use based on a survey. It is difficult to see that there would be any decline in the use of social media by seeing its popularity amongst users presently. Well, it is hard to say whether any of the firm’s predictions will come true or not. And the most ironic part is that most people will forget about this prediction when 2025 comes. So, the speculations by Gartner are insightful yet not purely reliable.
In the end, whatever anyone has to say about predictions, one thing for sure is that AI is developing at a fast pace, and one can see its impact already in today’s times. The prominence of artificial intelligence has presented a challenge to SEO experts. Any SEO Company in India will have to reevaluate their techniques and strategies to keep the business’s website relevant amongst users.
The goal is not to resist the change but to embrace the new technology. The specialists do not fear AI. Instead, they use this technology to improve the traffic flow to your website. Here’s how they do it:
How Experts Drive Traffic To Your Website With AI?
1. AI for Refining Content
The experts use AI tools to find any shortcomings in the written website content. Many tools are available that point out mistakes that may go unnoticed by humans. AI also suggests what one could add to improve the quality of the content.
2. Keyword Research
AI can help sort out the keywords that allow the website to rank at the top. With generative AI, the experts have insight into what the users prefer locally. Also, the technology can make keyword predictions. However, SEO experts do not just rely on AI for keyword research. It is obvious that the latest technology can make assumptions, but in the end, it is humans who can brainstorm new ideas.
3. Content Generation
Artificial intelligence can provide extensive information on a particular topic. The experts do not have to search for details for long hours as many tools like ChatGPT can write in-depth content in seconds. One thing to note is that the specialists have to make edits and refine the content to add a personalised touch to it, which is essential to connect with the audience.
4. Voice Optimisation
Voice searches are now becoming more popular than text searches. As it is easier to say out a query instead of typing, the users are shifting towards searches conducted with voice. So, one has to ensure that they implement various measures to optimise their website accordingly. The professionals do this with the help of AI to generate long-tail keywords that have conversational language.
5. Predictive Analysis
AI can help one stay ahead of the competition by giving insight into what changes can occur in market trends, user behaviour, and search algorithms.
Conclusion
There is no doubt that AI is already on its way to making revolutions in digital space. It can be seen that this technology is bringing new opportunities for businesses to grow while at the same time giving tough competition. The seo experts at GigSoft Pro are here to adapt to the changes to make your business’s website perform at its best. We are the top SEO services in Chandigarh, which is here not to back down from the challenge given by AI but rather to use it for your business’s leverage. So contact us to secure your website’s future with us.