How Can SEO and Google Ads Work Together
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  • January 24, 2024
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How Can SEO and Google Ads Work Together?

Do you know this power duo can work together in your digital strategy and help you increase profits and sales?

Well, marketing online today is no less than a significant task, and you have to implement different digital tools. Yet, you don’t know that you can use both channels and craft a strategy that can help you get lucrative results.

Let’s learn how.

But first, let’s break down the definitions of both channels.

What is SEO?

Search engine Optimization, or SEO, is a digital marketing technique that can lift your website’s rankings organically on search engine result pages (SERPs). It comprises various methods, like using keywords in the content and adding internal and external links. Websites that use SEO are more likely to rank highly in search engine results, encouraging users to click around and interact with the content.

What are Google Ads?

On the other hand, Google Ads or Pay Per Click (PPC) are paid advertising models that use paid clicks. This means businesses who want to target a specific audience place ads on Google for people interested in their products and services. Websites, mobile applications, and search engine results pages may display advertisements tailored to each individual depending on their search history and interests. Businesses often pay for their advertisements on a cost-per-click (CPC) basis, meaning they only have to pay when users click them.

Combining Both Tools in 5 Different Ways

Now, the main question that many brands or companies get confused with is which option to choose from. Since there are many PPC companies in Chandigarh, they might think going for this option can be the right choice, as you have to pay only when the link is clicked.

But the money will be deducted from your account every time, which may be considered a pricey digital marketing technique.

So what’s the solution?

Let’s make Google and SEO work together!

Making Use of Keywords:

The number one way SEO and Google PPC can work together is by utilizing keywords. You can designate “trigger” keywords for each ad, ad group, and campaign when creating a Google Ads campaign. Google can be very selective about which keywords it allows the ads to appear for, depending on your settings for these trigger keywords. This implies that you have trouble spotting any fresh prospects and might unintentionally restrict your options. So, even though you might aim for an exact term with organic, Google might also rank your site for similar variations. You might rank for “big blue shoes,” “small blue shoes,” “shiny blue shoes,” “blue leather shoes,” etc., if your target keyword is “blue shoes.” This knowledge is not provided in the SEO campaign.

Relevant Content:

The use of high-quality content is essential for both your Google Ads and SEO campaigns. This is because SEO requires both keyword-based and SEO-based content. On the other hand, PPC requires relevant and target-based content. So, to appear higher on SERP results, you must write high-quality content following all the requirements. It will also assist you in increasing website traffic, which will increase conversions.

Conversion Optimization:

The ultimate goal of Google AdWords and SEO is to convert website visitors into paying clients. You can find areas of your website where conversions are slow and adjust your website accordingly by examining data from each platform. For instance, specific keywords in Google AdWords increase conversion rates, so you should prioritize those phrases in your SEO plan.

Increases Brand Value:

Both Google Ads and SEO services in Chandigarh build your brand’s value in the eyes of internet users. You may not know that, but well-designed Google Ads can support your brand message and attract new audiences. A solid SEO presence establishes your website as an authority in its sector. The same can be said for operating eye-catching billboards throughout the city and having a well-known storefront within its walls.

Optimizing Landing Pages:

Optimizing your landing pages is crucial for both SEO and Google Ads. This is because when users click the link, they are diverted to the landing page of the product or service you want to show. So make sure your landing pages are optimized for desktop and mobile devices, contain the keywords you want to target, and are set up for search engines to crawl and index.

Final Thoughts

Now that you know that combining these tools can get lucrative results for your business or brand. Why not make the best use of both these campaigns and get the desired results?

Contact us now, and we can ensure that all your marketing goals are achieved using the tactics we provided.

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