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- July 31, 2024
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What is SearchGPT and What is Its Impact on Google?
Today, how we find information has drastically changed over the years. Earlier, when there was no Internet and very few publication houses, there was more reliability or dependency on physical articles, newspapers, books, and magazines.
However, how we search for and consume content has changed over the years.
SearchGPT is a new search tool powered by artificial intelligence that aims to provide clear and informative answers to users’ questions, similar to a helpful friend. Since its launch in late 2023, it has the potential to change how we access and interact with information.
Let’s have a better look at it through its definition.
What is SearchGPT?
Alphabet, the company behind Google Search, has experienced a decrease in its stock value due to concerns that OpenAI, a competitor that developed ChatGPT, an AI language model, before Google introduced Gemini or Meta introduced Llama, may capture market share from Alphabet.
According to OpenAI, SearchGPT will offer its users summarised search results accompanied by search links. Besides that, users can even ask additional questions and receive relevant responses.
SearchGPT doesn’t just provide a list of links in response to user queries; it organizes and summarizes the information it finds. For instance, searching for music festivals presents brief descriptions of the events along with a link to the source.
Features of SearchGPT
While this prototype is temporary and hasn’t been launched yet, here are some of its features, as explained by OpenAI.
A New Way to Search:
Finding answers online can be time-consuming and may require multiple attempts to find relevant information. By improving the conversational abilities of our models with real-time data from the web, the process of locating information can be quicker and more efficient.
Get Prompt Answers:
Designed to provide users with solutions, SearchGPT is a reliable tool that offers prompt and precise responses to inquiries by pulling in the latest data from the internet. Additionally, it conveniently provides users with clickable links to credible sources for further information.
Partnering with Publishers and Creators:
They are also dedicated to working with publishers and creators to create a vibrant ecosystem. Their goal is to assist users in finding publisher sites and content while offering more search options. Search has long been a critical method for publishers and creators to connect with users, and we are now utilizing AI to improve this process by showcasing top-quality content in a conversational format that has various ways for users to interact.
What will Be the Impact of SearchGPT on Google?
Google has been the top search engine for a long time due to its practical algorithms and accurate results. However, the emergence of SearchGPT could challenge Google’s dominance. Here’s how!
1. A New Approach to Search:
SearchGPT can potentially change how users interact with search engines by providing direct and informative users instead of just links. This could shift user behavior towards relying more on AI-powered searches for quick and easy answers.
2. Pressure to Innovate:
To remain competitive, Google may need to speed up its progress in artificial intelligence. While Google has already made advancements in this field, the emergence of SearchGPT could prompt the company to increase its investments in AI research. This could significantly improve Google’s search features, ultimately benefiting users.
3. Impact on Advertising:
The influence of AI-driven advertising cannot be overlooked, particularly considering Google’s reliance on advertising for revenue. Advertisers must be prepared to effectively adjust their tactics as user behavior evolves to connect with their target audience in a changing landscape.
SearchGPT promises to deliver fast and timely responses by reading this blog post. But let’s wait for its official launch to see how it compares with Google, as the latter is the most widely used search engine!
Moreover, Google’s strong position in the search market cannot be denied, so other AI models like SearchGPT must be designed to provide effective competition. Additionally, Google must adapt to the increasing use of machine learning and artificial intelligence to remain relevant in the evolving technological landscape.
So, let’s see what the future brings!