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- April 9, 2024
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Insights into the March 2024 Core Update: Implications for Website Owners
With every update Google brings, the adrenaline rush among website owners rises, and they start wondering if it will impact their existing website and how.
We understand that business owners and website managers always have this concern, as Google’s algorithm updates can significantly affect a business’s online visibility.
The recent, March 2024 update includes a Core Update and a Spam Update. The primary purpose of these updates is to provide Google users with the most relevant search results.
Let’s discuss these updates by exploring their potential implications for website owners.
Understanding the March 2024 Update
To prevent misunderstandings, let’s distinguish between these updates and the people they will affect before we fully understand them.
On March 5th, 2024, Google announced two updates: “Core update” and “Spam update,” which it believes will decrease low-quality and unoriginal content in search results by 40%. Thus, businesses need to recognize the impact of these updates and adapt their strategies accordingly.
- A Core Update significantly changes Google’s main search ranking systems. These updates aim to enhance the relevance of search results for different industries and user needs. Unlike more minor updates that may go unnoticed, core updates have a significant effect on search results.
- A Spam Update focuses on identifying and penalizing low-quality content to enhance the effectiveness of their spam-detecting systems. These updates can result in penalties for violating Google’s Search Guidelines and using spam techniques.
These updates are important because nobody wants to waste their time or have access to irrelevant data. Let’s have a detailed understanding of this March 2024 update.
A Detailed Understanding of the Major Updates by Google in March 2024
1. Expired Domain Update:
The March 5th core update emphasizes how Google evaluates websites with expired domains. Google heavily considers factors such as domain history, content quality, and relevance to prevent the misuse of expired domains to manipulate search rankings. To maintain search visibility, website owners should know their domain expiration dates and renew valuable domains.
2. Site Reputation Abuse:
Google’s spam policies now focus on site reputation abuse, in which reputable websites host poor-quality third-party content to exploit their good reputations. This can deceive users and damage trust in search results. Google will consider this type of spam content if it is created mainly to improve rankings and does not have proper supervision from the website owner.
3. Comprehensive Deindexing Update:
Google has announced that it will remove up to 40% of low-quality websites from its search results. Websites that do not follow Google’s guidelines or use questionable SEO tactics will not only face penalties but also be removed entirely from SERP results.
Who is Affected?
When discussing which websites are affected or will face consequences, many often point out that Google is spamming AI-generated content, but this is not entirely accurate.
Here’s what you need to know:
- Websites with low-quality or copied content, such as AI-generated content, content spun from other sources, and websites with minimal helpful information for users.
- Websites that abuse scaled content refer to those who publish large amounts of content, often automatically generated, on their website in an attempt to manipulate search rankings.
- Websites with a negative user experience can include those that take a long time to load, have annoying ads, or are hard to navigate.
If your website falls into any of the above points and you think it can be affected by this update, don’t worry. The following section is helpful for you. You can prevent penalties by implementing such actions.
Things You Can Do to Navigate These Changes
To align your website with Google’s recent developments, there are some key strategies you can implement to protect yourself from the tremor of facing uncertainties. These are:
- Update and Improve Your Content Frequently: You must focus on creating and posting informative, reliable, and valuable content for users who visit your site to gain information. You must also ensure that the content you have published is up-to-date and according to the latest market trends. Also, remember to add keywords to improve your SERP results.
- Focus On Increasing User Experience: You must enhance the user experience by improving the usability, navigation, and design of your website. This involves ensuring the site loads quickly, is mobile-friendly, has a clear structure, and is easy to navigate.
- Add Backlinks: Acquire relevant and authoritative backlinks from reputable websites in your field. High-quality backlinks show Google that your website is a reliable information source.
- Constantly Analyze Your Website: You must evaluate and track your website’s performance by checking rankings, organic traffic, and user engagement metrics. Utilize tools such as Google Analytics and Search Console to gain valuable insights and pinpoint areas that need enhancement.
- Stay Away From Spam: If you want users to trust your website, you must not indulge in spammy tactics or practices that violate Google’s policies.
- Improve Your Website’s Security: Make sure your website has HTTPS encryption to safeguard user data and maintain visitor trust. Regularly check for security weaknesses and fix them promptly.
Conclusion
Regardless of your business, facing the complexities of Google’s algorithm is not everyone’s cup of tea. This is why you must seek the support of an SEO agency like Gigsoft Pro, which can help you tailor your content and SEO strategy to confidently navigate such challenges.
By partnering with us, you will have a team of experts who are knowledgeable enough to know about the latest trends and changes in search engine optimization, including the March 2024 core update.
Get in touch with us today and let us turn your website into a valuable information and product portal.
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